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To say that McDonald’s has occasionally suffered from an image problem is an understatement. Recognising the impact that years of damning headlines were doing to their ability to maintain trust in the brand, the burger barons set out to dispel the myths surrounding their food production methods. Honesty is disarming. Try it and see what a difference it makes to your customer trust levels Cleared One of the most, if not the most, important ways businesses gain customer trust and confidence is through customer service. It's the most immediate forum for interaction between both parties and, in turn, the biggest show-and-prove moment for a business to demonstrate value and legitimacy